miguel pascua

miguel pascua

Logo, packaging, photography, and brand design for an eco-friendly brand

EARTHYKIT

EARTHYKIT

PROJECT DETAILS

CATEGORIES

TOOLS

CLIENT

YEAR

Logo Design
Branding
Art Direction
Photography

Adobe Illustrator®
Adobe Photoshop®

EarthyKit

2024

APPROACH

Earthykit is a small, eco-conscious brand—and the work centered on developing a simple, clear, yet scalable and understandable design language.

Where the typography is clean, and clear—the texture, light, and color allow the natural materials and spirit of the product to prevail.

PHOTOGRAPHY

Earthykit's photography is grounded in natural light, soft tones and realism.

Human elements are handled with a lightness to it—hands are soft, not tense, people are interacting with the products, just like how nature and sunlight interact with the materials like wood, bamboo, sisal, boar-hair and other organics.

MIGUEL PASCUA
— ART DIRECTOR

BASED IN MANILA,
PHILIPPINES

Thanks for visiting my website! Say hello?

Copyright © 2026 Miguel Pascua

MIGUEL PASCUA
— ART DIRECTOR

BASED IN MANILA,
PHILIPPINES

Thanks for visiting my website! Say hello?

Copyright © 2026 Miguel Pascua

MIGUEL PASCUA
— ART DIRECTOR

BASED IN MANILA,
PHILIPPINES

Thanks for visiting my website! Say hello?

Copyright © 2026 Miguel Pascua